Director of Public Relations

The Director of Public Relations develops direct publicity programs that often specialize in a specific area. He uses every available communication medium in his effort to maintain the support of the specific group upon whom the organization's success depends, in this case the brotherhood.

The Director of Public Relations also evaluates advertising and promotion programs for compatibility with public relations efforts and serves as the eyes and ears of the National Executive Committee. He observes social, economic, and political trends that might ultimately affect the fraternity and make recommendations to enhance the fraternity's image based on those trends.

The major task of the Director of Public Relations is to be the Editor-in-Chief of the ¡Venceremos! fraternal newsletter. He collects and edits articles from the various branches and chapters of the brotherhood. The officer creates informative and entertaining articles that raise the awareness of its readers to issues affecting the fraternity and the Latino community, from local and global perspectives.